Bmw gay logo
BMW USA launches a new campaign in celebration of Event Month and the LGBTQIA+ community, entitled “Driven By Pride.” The campaign featured various activations, including BMW’s participation in a special publish event by NYC Pride, support of The Trevor Project’s “Pride Everywhere” campaign, and communications across BMW’s digital channels.
To mark this occasion, BMW has engineered five custom-wrapped BMW 8 Series Convertibles. The specially wrapped vehicles featured blended rainbow colors that represent the entire Pride flag and LGBTQIA+ community, as well as a special “PRIDE” BMW roundel design on the hood of each vehicle.
“While many of this year’s live Pride activities were cancelled out of necessity, BMW continues to rise with the LGBTQIA+ community in this celebration of Lgbtq+ fest and unity,” said Uwe Dreher, vice president of marketing, BMW of North America. “As the world continues to demonstrate for racial equality and justice amidst the carried on COVID pandemic, there has never been a more urgent time to mark togetherness and unity.”
The broadcast event featured BMW
BMW IRELAND PARTNERS WITH MOTHER PRIDE BLOCK PARTY
Competition Time
To be in with a chance of winning two weekend tickets to the the Mother Parade Block Party on Friday and Saturday for two guests, simply head across to our Facebook page (link to OUR FB Page) and tag the person you would enjoy to bring with you in our MOTHER BLOCK PARTY COMPETITION. Winner announced on on our FB channel.
BMW MOTHER Event BLOCK PARTY COMPETITION TERMS AND CONDITIONS
Please read these terms and conditions carefully prior to participating in this competition. By submitting an entry, you are agreeing to be bound by these terms and conditions. The Promoter reserves the right to resist entry or refuse to award the prize to anyone in breach of these terms and conditions.
1. The Promotor
The Promoter of this competition is BMW Automotive (Ireland) Limited of Swift Square, Santry Demesne, Dublin 9, D09 R, Ireland.
2. The Prize
The prize includes Two Weekend Tickets to the Mother Lgbtq+ fest Block Party on Friday and Saturday for two guests, which must be redeemed at the Mother
Case study: BMW
WorldPride
During the WorldPride in New York, there was an extensive program. BMW launched the #GoWithPride campaign: the programming included the creation of a custom wrapped BMW 8 Series, together with Jonathan Adler, who shared his journey to the WorldPride NYC Parade in the BMW 8 Series Convertible on BMWUSA’s Instagram page.
Also, there was a partnership with CNN, the “QUEER CITY: A CNN Experience”, a multimedia museum experience, which explored the real stories of people behind landmark moment in New York City’s queer history. At the location, BMW establish up a photo booth, where visitors could take a picture expressing what Pride meant to them. These then became part of an exhibit wall thus including attendees into the festivities.
A fleet of #GoWithPride wrapped BMW 8 Series Convertibles carried the WorldPride Parade’s grand marshals. BMW partnered with GLAAD, outside of their NYC headquarters head up to the weekend’s events. The company made a donation to GLAAD and provided meal, beverages and giveaways, while a fleet of BMW X7 Spo
In a notable shift from recent years, a number of blue-chip corporations and sports organizations are adv scaling back their public-facing support for LGBTQ+ Lgbtq+ fest Month in
About 39 percent of corporate executives say their companies are reducing public Pride attempts this year, according to a recent survey from Gravity Research. That includes less frequent use of rainbow-themed logos, fewer social media posts and scaled-back sponsorships of Pride events.
The Context
The change comes as brands grapple with political pressure and the result from past controversies, including 's high-profile backlash against Bud Light and Objective for LGBTQ-inclusive campaigns.
This pivot coincides with the Trump administration's scrutiny over both federal and private sector DEI programs. Multiple federal agencies, including the Equivalent Employment Opportunity Commission (EEOC) and the Department of Justice (DOJ), have reportedly threatened investigations into corporate diversity practices.
What To Know
The muted corporate response this year marks a interruption from recent traditions. BMW, for examp