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Wanted: Male lover Swiss Bankers

A Swiss bank is hiring bankers to target gay, lesbian, pansexual and transgender clientele, has learned. It's not who you might think.

The world of Swiss banking is still largely overpowered by «pale stale males,» or white men. A job advertisement in a Swiss newspaper (pictured below, in German) shows that one bank is looking for to change that: «We're looking for a assigned personality for our LGBT team (lesbian, gay, bisexual person and transgender) in Zurich.»

The bank? VZ Vermoegenszentrum, a Swiss wealth planner which has established itself as an advisor to toddler boomer generation. Now, the Zurich-based firm wants to carve out another niche for itself: «LGBT banking is a great fit for VZ's strategy,» team head Jonas Schneider told .

LGBT Segmenting

Schneider has led VZ's LGBT team for the past three years – an unusual role in the staid world of Swiss banking. The banker said he wants to expand the team at VZ: «We want to add two new jobs to the existing three.»

VZ is among the not many banks to offer services specif